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Message From The Chair

 1. Developing future managers for multinational enterprises who support international views,  technological knowledge and the

     ability to innovate

 2. The graduate program: the core curriculum includes courses to help students develop a comprehensive

     understanding about the market of Mainland China, and facilitates the contact between students and

     industry by regularly organizing seminars on business topics.  These seminars are instructed by senior executives from within

     the industry.

3. The undergraduate program: Working with Taiwanese businesses that invest in the Chinese Mainland.

    Offering courses on Mainland Trade, etc. to nurture future international business talent that meet the needs

    of small-size and mid-size enterprises.


4. Offering ample foreign language courses to strengthen students' command of language in international business;

    Holding an "English Poster Contest" to encourage students to express themselves freely in English to enhance their creative

    competencies in the future job market.

5. On Development:

◎ Teaching-oriented

        integrated learning and foreign business language ability. These provide  three key profession elements

        Professional and real workplace internships

        Challenging graduation standards

        Developing the ability to utilize information and communication technology

    ◎ Research-oriented

        School research study programs

        Northern Teaching Resource Center project from the Ministry of Education

    ◎ Unique way of running our department
        High standard curriculum


        Real industry experts teaching the class

        Employment guidance programs and China knowledge programs

        International Aspects Whole Person Education

6. On teaching:

   ◎ Developing Expertise:

       Evolving curriculum with job market and personal competency

       Encouraging attendance at national competitions and offering international business oportunities

       Setting up a Graduate school of International Business for students to further study  academic conduct

       Increasing students’ competency by proving certificate programs

       Raising teaching quality and efficiency

       More hands on and down to earth classes with realistic information for future career experience

       Offering more business corporation internship and visits for students

       Upgrading professors’ academic expertise to strengthen teaching quality

   ◎ Enhancing Global Vision
       Multi-language class for better language skills and global competency

       All English lecturing international business classes

       Inviting visiting scholars

       Overseas study tour

   ◎ Caring for Society

       Ethic education programs

       Learning from serving program