1. Developing future managers for multinational enterprises who support international views,  technological knowledge and the ability to innovate..
    
2. The graduate program: the core curriculum includes courses to help students develop a comprehensive
   
   understanding about the market of Mainland China, and facilitates the contact between students and
   
    industry by regularly organizing seminars on business topics.  These seminars are instructed by senior executives from within the industry.
    
3. The undergraduate program: Working with Taiwanese businesses that invest in the Chinese Mainland.
   
   Offering courses on Mainland Trade, etc. to nurture future international business talent that meet the needs
   
   of small-size and mid-size enterprises.
    
4. Offering ample foreign language courses to strengthen students' command of language in international business;
   
   Holding an "English Poster Contest" to encourage students to express themselves freely in English to enhance their creative competencies in the future job market.
    
5. On Development:

◎ Teaching-oriented

integrated learning and foreign business language ability. These provide  three key profession elements

Professional and real workplace internships

Challenging graduation standards

Developing the ability to utilize information and communication technology

◎ Research-oriented

School research study programs

Northern Teaching Resource Center project from the Ministry of Education

◎Unique way of running our department

High standard curriculum

Certificate-oriented

Real industry experts teaching the class

Employment guidance programs and China knowledge programs

International Aspects Whole Person Education

 

6. On teaching:
   
   ◎ Developing Expertise:
   
   Evolving curriculum with job market and personal competency
   
   Encouraging attendance at national competitions and offering international business oportunities
   
   Setting up a Graduate school of International Business for students to further study  academic conduct
   
   Increasing students’ competency by proving certificate programs
   
   Raising teaching quality and efficiency
   
   More hands on and down to earth classes with realistic information for future career experience
   
   Offering more business corporation internship and visits for students
   
   Upgrading professors’ academic expertise to strengthen teaching quality
   
   ◎Enhancing Global Vision
   
   Multi-language class for better language skills and global competency
   
   All English lecturing international business classes
   
   Inviting visiting scholars
   
   Overseas study tour
   
   ◎Caring for Society
   
   Ethic education programs
   
   Learning from serving program